Aerial view of yellow beach cabanas and emerald-green waters of Treasure Island.

There's plenty of space for everyone along the shore in Treasure Island – including beach chairs, umbrellas and shaded cabanas you can rent by the hour.

sunny spot

Treasure Island

With a name like Treasure Island, you know this is a town that doesn’t take itself too seriously – one where old salts and young folks alike will have a blast. Old-school mom ‘n’ pop hotels lend T.I. (as locals call it) a ton of Old Florida charm as does Sunset Beach, a quaint neighborhood on its southern tip.


Beach Time

The main attraction of Treasure Island is its wide beach, one of the most popular in the Tampa Bay area. It's perfect for families, with gentle Gulf waters that lap at the shore. It’s a popular destination for kite-flyers. You can rent paddle boards, kayaks and shaded cabanas from local vendors right on the beach. 

Sunset Beach sits at the southern tip of Treasure Island and is a charming community with a welcoming atmosphere that embraces people from all walks of life. 

If your getaway is a friends’ or couples’ trip, Treasure Island is a great place to order adult beverages from a beachfront eatery such as Sloppy Joe’s and stroll right out onto the sand for a dreamy sunset. A beachfront favorite, Caddy's serves up a mouthwatering grouper sandwich, along with other fresh dishes and refreshing drinks.

Find beach details on our Current Beach Updates & Conditions page or find more info on our Treasure Island FAQs page.

 

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a group of actors from HGTV's Rock the Block show stand on a pier in Treasure Island

HGTV's "Rock the Block" Features Treasure Island!

Don’t miss the season of HGTV's "Rock the Block” that focuses on Treasure Island. This mega-hit home renovation competition show stars Ty Pennington in a seven-episode series in which four teams compete to renovate waterfront homes in beautiful Treasure Island. 

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Top Things to Do in Treasure Island

While most of Treasure Island is residential, you’ll find some good souvenir shopping at Sun Coast Surf Shop and, of course, the legendary The Florida Shell Shop. Get all your beach essentials – sunblock, boogie boards, coolers and the like – at Surf Style. Walk or bike along the Treasure Island Beach Trail, and enjoy a scenic one-mile paved path that runs beside the shore.

Find more fun ways to live like a local in Treasure Island

Events

If you can plan your visit to include a Sunday evening, you won't want to miss the Sunset Drum Circle on the beach at 104th Street, just south of the Bilmar Beach Resort. Join locals and fellow visitors for a rhythmic celebration, where the beat of the drums blends with the soothing sound of waves. The yearly sand-sculpting competition, Sanding Ovations, brings professional sand-sculptors to the island for back-to-back weekends at the end of November to create massive, otherworldly masterpieces out of sand. Looking to make a positive impact during your visit? Join the community for the monthly Treasure Island Beach Cleanup.

See All Area Events

Places to Stay

Stay at the Bilmar Beach Resort for a full-service resort experience, or immerse yourself in luxury at Treasure Island Beach Resort. For a budget option that’s right across the street from the beach, grab a room at Treasure Bay Resort & Marina – you can still see the beach from its west-facing rooms. For an adorable, small-scale place to stay, choose the artsy Boutique Beach Retreat.

See All Places to Stay in Treasure Island

 

How to Get Around Treasure Island

Since Treasure Island is small (just three miles long), it's pretty easy to navigate on foot or bike. You can also hop on the Suncoast Beach Trolley, which travels up and down Gulf Boulevard between Clearwater and St. Pete Beach, passing each stop every half-hour. The trolleys are wheelchair accessible.