There's plenty of space for everyone along the shore in Treasure Island – including beach chairs, umbrellas and shaded cabanas you can rent by the hour.
Treasure Island
With a name like Treasure Island, you know this is a town that doesn’t take itself too seriously – one where old salts and young folks alike will have a blast. Old-school mom ‘n’ pop hotels lend T.I. (as locals call it) a ton of Old Florida charm.
Beach Time
The main attraction of Treasure Island is its wide beach, one of the most popular in the Tampa Bay area. It's perfect for families, with gentle Gulf waters that lap at the shore. It’s a popular destination for kite-flyers (there’s even a kite festival each year).
If your getaway is a friends’ or couples’ trip, Treasure Island is a great place to order adult beverages from a beachfront eatery such as Sloppy Joe’s and stroll right out onto the sand for a dreamy sunset.
Find beach details on our Current Beach Updates & Conditions page.
HGTV's "Rock the Block" Features Treasure Island!
Don’t miss the season of HGTV's "Rock the Block” that focuses on Treasure Island. This mega-hit home renovation competition show stars Ty Pennington in a seven-episode series in which four teams compete to renovate waterfront homes in beautiful Treasure Island.
Watch Our Treasure Island Video!
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Top Things to Do in Treasure Island
If you can plan your visit to include a Sunday evening, you won't want to miss the sunset drum circle on the beach behind the Bilmar Beach Resort. It draws locals and visitors alike to experience a surreal sound: the blending of waves and drumming. And speaking of surreal, Sanding Ovations, a yearly sand-sculpting competition, brings professional sand-sculptors to the island in November to create massive, otherworldly masterpieces in the sand. (The next Sanding Ovations will be held November 20-23 and 29-30, 2025.)
While most of Treasure Island is residential, you’ll find some good souvenir shopping at Sun Coast Surf Shop and, of course, the legendary The Florida Shell Shop. Get all your beach essentials – sunblock, boogie boards, coolers and the like – at Surf Style.
Where to Eat
For pub fare just steps from the sand, Sloppy Joe’s is a great option. Find good Mexican food at Taco Bus (which has vegan and gluten-free entrees). For date-night options, check out BRGR Kitchen + Bar which you’ll find at the chic Treasure Island Beach Resort.
See All Dining in Treasure IslandBeachy Photo Fun
Bring the Pail & Shovel
Families have a blast playing in the sand at Treasure Island; building sand castles is a favorite pastime here.
Bring the Pail & Shovel
Families have a blast playing in the sand at Treasure Island; building sand castles is a favorite pastime here.
Beyond Sand Castles
Be amazed at the huge, intricate sand sculptures you'll see during Sanding Ovations, a multi-day sand sculpture competition and festival that brings the world's bests sand sculptors to Treasure Island every November.
Beyond Sand Castles
Be amazed at the huge, intricate sand sculptures you'll see during Sanding Ovations, a multi-day sand sculpture competition and festival that brings the world's bests sand sculptors to Treasure Island every November.
Flying Colors
Wide beaches and gentle breezes make Treasure Island the perfect spot for a yearly Kite Festival.
Flying Colors
Wide beaches and gentle breezes make Treasure Island the perfect spot for a yearly Kite Festival.
How to Get Around Treasure Island
Since Treasure Island is small (just three miles long), it's pretty easy to navigate on foot or bike. You can also hop on the Suncoast Beach Trolley, which travels up and down Gulf Boulevard between Clearwater and St. Pete Beach, passing each stop every half-hour. The trolleys are wheelchair accessible.