A beach boardwalk shaded by palm trees at Sand Key Park on a sunny day.

Tourism: The economic engine for Pinellas County

Welcome to the Visit St. Pete-Clearwater industry resources and partner site. Explore VisitSPC, research and data, upcoming meetings and partnership opportunities.


While visitors love our award-winning beaches, what really makes this destination such a special place is the local residents who welcome our guests with open arms. With the hospitality that's offered with every experience, it's no wonder so many visitors return year after year to St. Pete-Clearwater. In 2023, 15.8 million visitors traveled for vacations and work to St. Pete-Clearwater. Visitors spent $6.6 billion and generated $419 million in tax revenue. 

Learn more about what visitors mean to Pinellas County > 

the skyline of downtown st. pete

Business Recovery Resources: Hurricane Helene

Explore resources available for businesses and workers affected by Hurricane Helene and find ways to assist in the recovery efforts.

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From Visitors, With Love

Funding from those who wish they lived here

When visiting St. Pete-Clearwater, guests don't take sand dollars - they spend them. In fact, the average hotel visitor spends more than 209 "sand dollars" each day in our area!

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