a woman with long hair and sunglasses in the water at the beach holding onto a paddleboard just after sunset

Plan an amazing vacation on America's Best Beaches. You'll experience tranquil moments as well as plenty of fun and adventure.

tourism in Pinellas County

About Visit St. Pete-Clearwater

Visit St. Pete-Clearwater is the official tourism marketing and management organization for Pinellas County. Our organization's job is to market beautiful Pinellas County as a world-class beach, arts and culinary destination to potential visitors both in the U.S. and around the globe. In doing so, we help build employment opportunities and grow the local economy for the benefit of all.




a group of well dressed people standing together for a photo in front of a large screen with an image of a dancer at sunset

Visit St. Pete-Clearwater's team recently hosted the annual "Besties" awards, honoring many of the best businesses in our community.

Our Mission 

Visit St. Pete-Clearwater drives the economic engine of tourism by attracting local, national, and international visitors with our expertise, innovation, and creativity.


Our Vision

To inspire travel to Pinellas County, a destination of unique communities, distinct cultures, and vibrant experiences.


Strategic Plan

VSPC's strategic plan includes the following goals, as we plan for the future:

Increasing the economic impact of each visitor

Recognizing that Pinellas County already receives a tremendous amount of visitors every year, emphasis is placed on obtaining visitors that stay for multiple nights, utilize multiple attractions and amenities of the region, and generally increase the economic activity of the region.

Developing the assets of the region

Understanding that tastes change and expectations constantly increase, this strategic plan emphasizes the importance of adding new capital investments that promote the tourism sector as well as improving existing assets – from hotel inventory to parks and preserves.

Increasing the economic benefits of tourism to the local community

Ensuring that tourism is an industry in which locals can earn gainful employment and that all Pinellas County residents both receive and are aware of the economic benefits that out-of-town visitors bring to the area.

Deepening partnerships across Pinellas County

Working towards including more of Pinellas County in the tourist landscape and also including tourism as a key consideration in planning, transportation, economic development, and other aspects of how Pinellas County is built up and improved.


Learn More About Visit St. Pete-Clearwater

Discover who we are, how we're structured, and how to get in touch with our team members.