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VSPC 2024 Co-Op Program

Interested in participating in Visit St. Pete/Clearwater’s 2024 Cooperative Advertising Program for tourism partners? Take a look below for more information and available programs! 

Cooperative Advertising Program 

VSPC’s tourism partners will have the opportunity to participate in top-performing marketing campaigns ranging from print, online, social, email and broadcast. In addition, opportunities exist for our arts and attractions partners to participate in programs designed to reach in-market visitors.

Gulf to Bay Destination Magazine Advertising

VSPC’s award-winning destination magazine will publish May 2024 and is slated for 500,000 copies that will be distributed world-wide, including targeted newspaper insertions in key feeder markets next summer. For the second year in a row, we will have affordable native advertising opportunities for partners to blend their story seamlessly with the editorial content of the magazine. Digital Advertising

Learn about this year's programs

  • VSPC staff and partners run through all 2024 coop opportunities. Check out the full webinar recording here.   
  • Thursday, Nov. 30 at 9 a.m. – 11:59 p.m. ET
    • SUBMISSION DAY! Interested partners will need to log-on to their account in the Visit St. Pete/Clearwater Partner Portal on Thursday, Nov. 30, starting at 9 a.m. to select which programs they are interested in participating in. You have until 11:59 p.m. this day to make your selections.
  • How to make your marketplace submission:
  • If you don't have your portal log-on information or have forgotten how to log on, please let us know prior to submission day.  
  • Monday, Dec. 18
  • Friday, Jan. 19
    • Sales deadline for advertising in the 2024 Gulf to Bay Destination Magazine.
  • Can restaurants participate in the arts and attractions program?
    This section of the co-op program is excusivly offered to arts and attractions businesses at this time.

Want to learn more about VSPC's 2024 marketing plan? Get the full details here.