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Journey through time to a place where road trips ruled and surfers were kings. A place offering the perfect environment for the vacation of your dreams, where memories are waiting to be made, where everyone is welcome (including your furry friends) and where – just like our sunsets – no two rooms are the same.

Recently reopened under new ownership after extensive renovations, The Luce (formerly the Postcard Inn) sits right on beautiful St. Pete Beach, offering a timeless blend of modern amenities with classic coastal Florida charm.

Now part of the Marriott Tribute Portfolio of hotels, The Luce features well-appointed retro-fabulous rooms, on-site restaurants and al fresco food options, plus "Sunshine Butlers" ready to take care of you at the large pool or out on the beach just steps away.

Weekly events include rum tastings and a daily Sunset Social with cocktails, mocktails, music and a countdown during the hour before sundown each day.

Whether you're looking for a romantic escape, a family getaway or a stop on an epic Florida road trip, The Luce is the perfect place to make vacation memories.

Guest Reviews

Jessy Irizarry

a month ago

What an incredible experience! We celebrated my sister's birthday with a resort day at the Luce Hotel, and from the moment we arrived, we were treated like VIPs. The hotel is absolutely beautiful. The décor, the atmosphere, and even the scent throughout the property create such a luxurious and welcoming experience. The pool was perfect, the beach was gorgeous, and every staff member we encountered went above and beyond. A special thank you to Jeremy, one of the owners, for making us feel so welcome, Alonzo for the excellent drinks and outstanding service, and Angela and Chris at Frankie's for the warm hospitality and authentic New York style pizza. As two New York girls, we can honestly say it took us right back home! Thank you all for making my sister's birthday so special. We can't wait to come back!

Kelly Miner

a month ago

Stayed at the Luce hotel last week and had an amazing time. Hotel is top notch as well as their staff. But, the topper to my experience was the Sundrop restaurant located in the hotel. Kelly and Lindsay were my bartenders. They were amazing! Made sure my drinks were perfect and suggested a wonderful food option (fried green tomatoes and the yard bird). I will be sure to come back as long as Kelly and Lindsay are there. Loved them!!!

Amy Cerullo

a month ago

The Luce is a true hidden gem on St. Pete Beach. Unassuming from the outside, but inside it’s immaculate with a modern‑retro boutique vibe and a sophisticated, bougie crowd. Peaceful, elevated, and beautifully designed. The staff is exceptional — the front desk was warm and welcoming, and Steve at the bar was outstanding. The food was genuinely delicious, and the beachfront setting is unbeatable. As a Marriott Bonvoy Platinum member who travels constantly, this place deserves 10 stars, not five. Easily the best boutique hotel on the beach.

Delma Vazquez

a month ago

The entire hotel has been revamped and it looks spectacular. It was opening weekend and we had low expectations but boy we were pleasantly surprised and absolutely impressed but how amazing all of it was. The decor, the lobby, the grounds and you can’t beat being right at the beach. The Sundrop restaurant was even more impressive with delicious and beautifully prepared and present dishes, fabulous and attentive service, overall a fabulous experience. Can’t wait to return with my out of town guests and local friends.

Sign It Again

a month ago

Beautiful hotel with updated amenities and classic decor. Staff was amazing in all areas. Open spaces were inviting and reminiscent of a true 1950's resort. Pool is big and plenty of chairs. Our stay included beach chairs and cabana-style umbrella on the powdery-white sand beach. Signature toast at sunset was a beautiful touch. The Sundrop bar & restaurant had a great menu and playful drinks. Resort is pet friendly and would be a great place to host a family or friends reunion.

Standard Amenities

Number of Rooms: 7

Total Square Feet: 14,294

Largest Room: 5,616

Sleeping Rooms: 200

Meeting room capacities
Room Square Feet Theater Classroom Banquet Reception
Caretta Caretta 2 100
Palm Pavillion 2640 100
The Loft 414 30
Terrapin Terrace 1520 50
Palm Court 5616 304 200
Luce Ballroom 2280 200 100 192 130
The Brief 360
Palm Pavillion 2640 150 50 136 80

General Information

  • Family-friendly
  • Hours: 24
  • LGBTQ+ Friendly
  • Paid parking on-site
  • Pets on leash allowed
  • Reservations suggested
  • WiFi available

Discounts

  • Florida Resident Discount
  • Group Discount
  • Military Discount
  • Senior Citizen Discount

Accessible Features

  • Accessible parking
  • Accessible restroom
  • TTY
  • Wheelchair lift or ramp
  • Wheelchair-friendly inside walkways
  • Beach wheelchair available
  • Roll-in showers
  • Pool lift
  • Wheelchair Accessible Entrance
  • Wheelchair Accessible Parking

Designations

  • TAG Approved

Location

  • Beachfront

Meals Served

  • Breakfast
  • Brunch
  • Dinner
  • Lunch

Price Point

  • Breakfast: $$ ($13-$24)
  • Brunch: $$ ($13-$24)
  • Dinner: $$$ ($25 and up)
  • Lunch: $$ ($13-$24)

Cuisine Served

  • American
  • Seafood
  • Steak
  • Tapas
  • Vegetarian

Restaurant Features

  • Catering
  • Children's Menu
  • Outdoor Dining
  • Seating Capacity: 100

Bar Offerings

  • Full Bar
  • Happy Hour
  • Wine/Beer

Activities Offered on Site

  • Bicycle Rental
  • Paddleboat Rental

In-Room Amenities

  • Balcony Available
  • Linens/Towels

On-Site Facilities & Services

  • Exercise/Fitness Facilities
  • Outdoor Pool
  • Picnic Area
  • Restaurant
  • Watersport/Beach Gear Rental

Property Details

  • Number of Suites/Condos: 4
  • Number of Units: 200

Vacation Rentals

  • Monthly Availability
  • Weekly Availability