The Luce, a Tribute Portfolio Hotel
Journey through time to a place where road trips ruled and surfers were kings. A place offering the perfect environment for the vacation of your dreams, where memories are waiting to be made, where everyone is welcome (including your furry friends) and where – just like our sunsets – no two rooms are the same.
Recently reopened under new ownership after extensive renovations, The Luce (formerly the Postcard Inn) sits right on beautiful St. Pete Beach, offering a timeless blend of modern amenities with classic coastal Florida charm.
Now part of the Marriott Tribute Portfolio of hotels, The Luce features well-appointed retro-fabulous rooms, on-site restaurants and al fresco food options, plus "Sunshine Butlers" ready to take care of you at the large pool or out on the beach just steps away.
Weekly events include rum tastings and a daily Sunset Social with cocktails, mocktails, music and a countdown during the hour before sundown each day.
Whether you're looking for a romantic escape, a family getaway or a stop on an epic Florida road trip, The Luce is the perfect place to make vacation memories.
Guest Reviews
What an incredible experience! We celebrated my sister's birthday with a resort day at the Luce Hotel, and from the moment we arrived, we were treated like VIPs. The hotel is absolutely beautiful. The décor, the atmosphere, and even the scent throughout the property create such a luxurious and welcoming experience. The pool was perfect, the beach was gorgeous, and every staff member we encountered went above and beyond. A special thank you to Jeremy, one of the owners, for making us feel so welcome, Alonzo for the excellent drinks and outstanding service, and Angela and Chris at Frankie's for the warm hospitality and authentic New York style pizza. As two New York girls, we can honestly say it took us right back home! Thank you all for making my sister's birthday so special. We can't wait to come back!
Stayed at the Luce hotel last week and had an amazing time. Hotel is top notch as well as their staff. But, the topper to my experience was the Sundrop restaurant located in the hotel. Kelly and Lindsay were my bartenders. They were amazing! Made sure my drinks were perfect and suggested a wonderful food option (fried green tomatoes and the yard bird). I will be sure to come back as long as Kelly and Lindsay are there. Loved them!!!
The Luce is a true hidden gem on St. Pete Beach. Unassuming from the outside, but inside it’s immaculate with a modern‑retro boutique vibe and a sophisticated, bougie crowd. Peaceful, elevated, and beautifully designed. The staff is exceptional — the front desk was warm and welcoming, and Steve at the bar was outstanding. The food was genuinely delicious, and the beachfront setting is unbeatable. As a Marriott Bonvoy Platinum member who travels constantly, this place deserves 10 stars, not five. Easily the best boutique hotel on the beach.
The entire hotel has been revamped and it looks spectacular. It was opening weekend and we had low expectations but boy we were pleasantly surprised and absolutely impressed but how amazing all of it was. The decor, the lobby, the grounds and you can’t beat being right at the beach. The Sundrop restaurant was even more impressive with delicious and beautifully prepared and present dishes, fabulous and attentive service, overall a fabulous experience. Can’t wait to return with my out of town guests and local friends.
Beautiful hotel with updated amenities and classic decor. Staff was amazing in all areas. Open spaces were inviting and reminiscent of a true 1950's resort. Pool is big and plenty of chairs. Our stay included beach chairs and cabana-style umbrella on the powdery-white sand beach. Signature toast at sunset was a beautiful touch. The Sundrop bar & restaurant had a great menu and playful drinks. Resort is pet friendly and would be a great place to host a family or friends reunion.
Standard Amenities
Number of Rooms: 7
Total Square Feet: 14,294
Largest Room: 5,616
Sleeping Rooms: 200
| Room | Square Feet | Theater | Classroom | Banquet | Reception |
|---|---|---|---|---|---|
| Caretta Caretta | 2 | 100 | |||
| Palm Pavillion | 2640 | 100 | |||
| The Loft | 414 | 30 | |||
| Terrapin Terrace | 1520 | 50 | |||
| Palm Court | 5616 | 304 | 200 | ||
| Luce Ballroom | 2280 | 200 | 100 | 192 | 130 |
| The Brief | 360 | ||||
| Palm Pavillion | 2640 | 150 | 50 | 136 | 80 |
General Information
- Family-friendly
- Hours: 24
- LGBTQ+ Friendly
- Paid parking on-site
- Pets on leash allowed
- Reservations suggested
- WiFi available
Discounts
- Florida Resident Discount
- Group Discount
- Military Discount
- Senior Citizen Discount
Accessible Features
- Accessible parking
- Accessible restroom
- TTY
- Wheelchair lift or ramp
- Wheelchair-friendly inside walkways
- Beach wheelchair available
- Roll-in showers
- Pool lift
- Wheelchair Accessible Entrance
- Wheelchair Accessible Parking
Designations
- TAG Approved
Location
- Beachfront
Meals Served
- Breakfast
- Brunch
- Dinner
- Lunch
Price Point
- Breakfast: $$ ($13-$24)
- Brunch: $$ ($13-$24)
- Dinner: $$$ ($25 and up)
- Lunch: $$ ($13-$24)
Cuisine Served
- American
- Seafood
- Steak
- Tapas
- Vegetarian
Restaurant Features
- Catering
- Children's Menu
- Outdoor Dining
- Seating Capacity: 100
Bar Offerings
- Full Bar
- Happy Hour
- Wine/Beer
Activities Offered on Site
- Bicycle Rental
- Paddleboat Rental
In-Room Amenities
- Balcony Available
- Linens/Towels
On-Site Facilities & Services
- Exercise/Fitness Facilities
- Outdoor Pool
- Picnic Area
- Restaurant
- Watersport/Beach Gear Rental
Property Details
- Number of Suites/Condos: 4
- Number of Units: 200
Vacation Rentals
- Monthly Availability
- Weekly Availability