a woman walking down a pathway lined with foliage at The Luce hotel in St. Pete Beach
The Luce, a Tribute Portfolio Hotel
32 Reviews
Journey through time to a place where road trips ruled and surfers were kings. A place offering the perfect environment for the vacation of your dreams, where memories are waiting to be made, where everyone is welcome (including your furry friends) and where – just like our sunsets – no two rooms are the same.
Recently reopened under new ownership after extensive renovations, The Luce (formerly the Postcard Inn) sits right on beautiful St. Pete Beach, offering a timeless blend of modern amenities with classic coastal Florida charm.
Now part of the Marriott Tribute Portfolio of hotels, The Luce features well-appointed retro-fabulous rooms, on-site restaurants and al fresco food options, plus "Sunshine Butlers" ready to take care of you at the large pool or out on the beach just steps away.
Weekly events include rum tastings and a daily Sunset Social with cocktails, mocktails, music and a countdown during the hour before sundown each day.
Whether you're looking for a romantic escape, a family getaway or a stop on an epic Florida road trip, The Luce is the perfect place to make vacation memories.
the Florida-casual lobby area with a desk and seating at The Luce in St. Pete Beach
The resort pool lined with lounge chairs and palm trees at The Luce in St. Pete Beach
a close up of a bocce ball green at The Luce hotel in St. Pete Beach
A guest room with a white bed at The Luce in St. Pete Beach
Fun exterior signage pointing to different areas of the hotel at The Luce in St. Pete Beach
a fun photo op on a yellow striped jeep at The Luce in St. Pete Beach
an outdoor lounge area at The Luce hotel in St. Pete Beach
Discover St. Pete Beach luxury with cabanas, umbrellas, and endless ocean views steps away from your stay at The Luce
accessible features
- Accessible parking
- Accessible restroom
- Beach wheelchair available
- Pool lift
- Roll-in showers
- TTY
- Wheelchair lift or ramp
- Wheelchair-friendly inside walkways
activities offered on site
- Bicycle Rental
- Paddleboat Rental
bar offerings
cuisine served
- American
- Seafood
- Steak
- Tapas
- Vegetarian
designations
- TAG Approved
discounts
- Florida Resident Discount
- Group Discount
- Military Discount
- Senior Citizen Discount
general information
- Family-friendly
- Hours 24
- LGBTQ+ Friendly
- Paid parking on-site
- Pets on leash allowed
- Reservations suggested
- Room Total 196
- WiFi available
in room amenities
- Balcony Available
- Linens/Towels
location
- Beachfront
meals served
- Breakfast
- Brunch
- Dinner
- Lunch
on site facilities services
- Exercise/Fitness Facilities
- Outdoor Pool
- Picnic Area
- Restaurant
- Watersport/Beach Gear Rental
price point
- Breakfast $$ ($13-$24)
- Brunch $$ ($13-$24)
- Dinner $$$ ($25 and up)
- Lunch $$ ($13-$24)
property details
- Number of Suites/Condos 4
- Number of Units 200
restaurant features
- Catering
- Children's Menu
- Outdoor Dining
- Seating Capacity 100
status alerts
- Additional information Located right on St. Pete Beach just steps from the sand The Luce, St. Pete Beach, a Tribute Portfolio Hotel, is a newly renovated beachfront escape designed for easygoing coastal stays. With more than 200 rooms, including lanai and bungalow-style options, there’s space to settle in and stay awhile. Guests can enjoy an on-site restaurant, complimentary WiFi, and the largest pool on St. Pete Beach—perfect for long, sunny afternoons.<br /> <br /> Every room features a flat-screen TV with cable channels and a refrigerator to keep beach-day essentials close at hand. When you’re ready to explore, downtown St. Petersburg is about a 20-minute drive away, offering museums, waterfront parks, dining, and local shops. Tampa International Airport is approximately a 40-minute drive from the hotel.<br /> <br /> Dining at The Luce includes Sundrop Restaurant, serving fresh, coastal-inspired dishes, and the Baby Turtle bar, where sunset socials and beachside vibes set the tone each evening. Round out your stay with a 24/7 fitness center, poolside cabanas, sunrise yoga sessions, weekend Live DJ music, and curated rum-tasting programming—Together, these experiences create a playful, social atmosphere that captures the easygoing spirit of The Luce.
- Modified hours
vacation rentals
- Monthly Availability
- Weekly Availability
standard amenities
- Number of Rooms: 2
- Total Sq. Ft.: 14294
- Largest Room: 5616
- Sleeping Rooms: 200
| Room | Sq. Ft. | Theater | Classroom | Banquet | Reception | Conference |
|---|---|---|---|---|---|---|
| Boardroom North | 224 | |||||
| Boardroom South | 180 | |||||
| Canteen | 550 | 60 | 24 | 48 | 40 | |
| Garage Meeting Room | 1,450 | 120 | 50 | 88 | 70 | |
| Garden Courtyard | 5,616 | 304 | 200 | |||
| Sunset Ballroom | 2,280 | 200 | 100 | 192 | 130 | |
| Sunset Terrace | 1,600 | 200 | 100 | 192 | 130 | |
| Tiki Pavilion | 2,640 | 150 | 50 | 136 | 80 |