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Journey through time to a place where road trips ruled and surfers were kings. A place offering the perfect environment for the vacation of your dreams, where memories are waiting to be made, where everyone is welcome (including your furry friends) and where – just like our sunsets – no two rooms are the same.

Recently reopened under new ownership after extensive renovations, The Luce (formerly the Postcard Inn) sits right on beautiful St. Pete Beach, offering a timeless blend of modern amenities with classic coastal Florida charm.

Now part of the Marriott Tribute Portfolio of hotels, The Luce features well-appointed retro-fabulous rooms, on-site restaurants and al fresco food options, plus "Sunshine Butlers" ready to take care of you at the large pool or out on the beach just steps away.

Weekly events include rum tastings and a daily Sunset Social with cocktails, mocktails, music and a countdown during the hour before sundown each day.

Whether you're looking for a romantic escape, a family getaway or a stop on an epic Florida road trip, The Luce is the perfect place to make vacation memories.

What Visitors Love

Jessy Irizarry

4 months ago

What an incredible experience! We celebrated my sister's birthday with a resort day at the Luce Hotel, and from the moment we arrived, we were treated like VIPs. The hotel is absolutely beautiful. The décor, the atmosphere, and even the scent throughout the property create such a luxurious and welcoming experience. The pool was perfect, the beach was gorgeous, and every staff member we encountered went above and beyond. A special thank you to Jeremy, one of the owners, for making us feel so welcome, Alonzo for the excellent drinks and outstanding service, and Angela and Chris at Frankie's for the warm hospitality and authentic New York style pizza. As two New York girls, we can honestly say it took us right back home! Thank you all for making my sister's birthday so special. We can't wait to come back!

Dawn Etman

3 weeks ago

We had a wonderful stay at The Luce! The hotel was very clean, and the entire atmosphere was so enjoyable. It has such a fun, relaxed beach vibe, and we especially loved the sunset tradition at the bar—the bartender gives out complimentary shots at sunset, which was such a fun and memorable touch! I also want to recognize Trevor O. at the front desk. He was absolutely amazing—so accommodating, friendly, and genuinely service-oriented. He went above and beyond to make sure we had a great experience. Overall, The Luce is a great beach hotel with a wonderful atmosphere and exceptional service. A special thank you to Trevor O. for making our stay even better. We will definitely be back!

Amy Cerullo

3 months ago

The Luce is a true hidden gem on St. Pete Beach. Unassuming from the outside, but inside it’s immaculate with a modern‑retro boutique vibe and a sophisticated, bougie crowd. Peaceful, elevated, and beautifully designed. The staff is exceptional — the front desk was warm and welcoming, and Steve at the bar was outstanding. The food was genuinely delicious, and the beachfront setting is unbeatable. As a Marriott Bonvoy Platinum member who travels constantly, this place deserves 10 stars, not five. Easily the best boutique hotel on the beach.

Hayley Redrick

a month ago

We happened upon this boutique hotel and fell in love!! The location is great. The staff are friendly and attentive. The rooms and grounds are in pristine condition. The restaurant in the hotel (the Sundrop) has delicious breakfast and drinks! The poolside snacks are excellent as well. The added bonus of having the umbrellas and chairs set up on the beach! We definitely will be returning

corinne knight

2 weeks ago

I loved my stay here! The remodel was done so well. The hotel restaurant Sundrop is fantastic. If you go, ask for Lizzie. She is the best! It is a fairly new hotel and there are definitely some issues they need to work out. The speed of service in the bar/ restaurant was extremely slow. We were also given a occupied room when we first arrived and not given a lanai room that we had booked. And they weren't very attentive to fixing or addressing the issues. Despite those issues, which are all fixable, I will be back!

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Standard Amenities

Number of Rooms: 7

Total Square Feet: 14,294

Largest Room: 5,616

Sleeping Rooms: 200

Meeting room capacities
Room Square Feet Theater Classroom Banquet Reception
Caretta Caretta 2 100
Palm Pavillion 2640 100
The Loft 414 30
Terrapin Terrace 1520 50
Palm Court 5616 304 200
Luce Ballroom 2280 200 100 192 130
The Brief 360
Palm Pavillion 2640 150 50 136 80

General Information

  • Family-friendly
  • LGBTQ+ Friendly
  • Paid parking on-site
  • Pets on leash allowed
  • Reservations suggested
  • WiFi available

Discounts

  • Florida Resident Discount
  • Group Discount
  • Military Discount
  • Senior Citizen Discount

Accessible Features

  • Accessible parking
  • Accessible restroom
  • TTY
  • Wheelchair lift or ramp
  • Wheelchair-friendly inside walkways
  • Beach wheelchair available
  • Roll-in showers
  • Pool lift
  • Wheelchair Accessible Entrance
  • Wheelchair Accessible Parking

Designations

  • TAG Approved

Location

  • Beachfront

Meals Served

  • Breakfast
  • Brunch
  • Dinner
  • Lunch

Price Point

  • Breakfast: $$ ($13-$24)
  • Brunch: $$ ($13-$24)
  • Dinner: $$$ ($25 and up)
  • Lunch: $$ ($13-$24)

Cuisine Served

  • American
  • Seafood
  • Steak
  • Tapas
  • Vegetarian

Restaurant Features

  • Catering
  • Children's Menu
  • Outdoor Dining
  • Seating Capacity: 100

Bar Offerings

  • Full Bar
  • Happy Hour
  • Wine/Beer

Activities Offered on Site

  • Bicycle Rental
  • Paddleboat Rental

In-Room Amenities

  • Balcony Available
  • Linens/Towels

On-Site Facilities & Services

  • Exercise/Fitness Facilities
  • Outdoor Pool
  • Picnic Area
  • Restaurant
  • Watersport/Beach Gear Rental

Property Details

  • Number of Suites/Condos: 4
  • Number of Units: 200

Vacation Rentals

  • Monthly Availability
  • Weekly Availability