The Luce, a Tribute Portfolio Hotel
Journey through time to a place where road trips ruled and surfers were kings. A place offering the perfect environment for the vacation of your dreams, where memories are waiting to be made, where everyone is welcome (including your furry friends) and where – just like our sunsets – no two rooms are the same.
Recently reopened under new ownership after extensive renovations, The Luce (formerly the Postcard Inn) sits right on beautiful St. Pete Beach, offering a timeless blend of modern amenities with classic coastal Florida charm.
Now part of the Marriott Tribute Portfolio of hotels, The Luce features well-appointed retro-fabulous rooms, on-site restaurants and al fresco food options, plus "Sunshine Butlers" ready to take care of you at the large pool or out on the beach just steps away.
Weekly events include rum tastings and a daily Sunset Social with cocktails, mocktails, music and a countdown during the hour before sundown each day.
Whether you're looking for a romantic escape, a family getaway or a stop on an epic Florida road trip, The Luce is the perfect place to make vacation memories.
What Visitors Love
What an incredible experience! We celebrated my sister's birthday with a resort day at the Luce Hotel, and from the moment we arrived, we were treated like VIPs. The hotel is absolutely beautiful. The décor, the atmosphere, and even the scent throughout the property create such a luxurious and welcoming experience. The pool was perfect, the beach was gorgeous, and every staff member we encountered went above and beyond. A special thank you to Jeremy, one of the owners, for making us feel so welcome, Alonzo for the excellent drinks and outstanding service, and Angela and Chris at Frankie's for the warm hospitality and authentic New York style pizza. As two New York girls, we can honestly say it took us right back home! Thank you all for making my sister's birthday so special. We can't wait to come back!
We had a wonderful stay at The Luce! The hotel was very clean, and the entire atmosphere was so enjoyable. It has such a fun, relaxed beach vibe, and we especially loved the sunset tradition at the bar—the bartender gives out complimentary shots at sunset, which was such a fun and memorable touch! I also want to recognize Trevor O. at the front desk. He was absolutely amazing—so accommodating, friendly, and genuinely service-oriented. He went above and beyond to make sure we had a great experience. Overall, The Luce is a great beach hotel with a wonderful atmosphere and exceptional service. A special thank you to Trevor O. for making our stay even better. We will definitely be back!
The Luce is a true hidden gem on St. Pete Beach. Unassuming from the outside, but inside it’s immaculate with a modern‑retro boutique vibe and a sophisticated, bougie crowd. Peaceful, elevated, and beautifully designed. The staff is exceptional — the front desk was warm and welcoming, and Steve at the bar was outstanding. The food was genuinely delicious, and the beachfront setting is unbeatable. As a Marriott Bonvoy Platinum member who travels constantly, this place deserves 10 stars, not five. Easily the best boutique hotel on the beach.
We happened upon this boutique hotel and fell in love!! The location is great. The staff are friendly and attentive. The rooms and grounds are in pristine condition. The restaurant in the hotel (the Sundrop) has delicious breakfast and drinks! The poolside snacks are excellent as well. The added bonus of having the umbrellas and chairs set up on the beach! We definitely will be returning
I loved my stay here! The remodel was done so well. The hotel restaurant Sundrop is fantastic. If you go, ask for Lizzie. She is the best! It is a fairly new hotel and there are definitely some issues they need to work out. The speed of service in the bar/ restaurant was extremely slow. We were also given a occupied room when we first arrived and not given a lanai room that we had booked. And they weren't very attentive to fixing or addressing the issues. Despite those issues, which are all fixable, I will be back!
Standard Amenities
Number of Rooms: 7
Total Square Feet: 14,294
Largest Room: 5,616
Sleeping Rooms: 200
| Room | Square Feet | Theater | Classroom | Banquet | Reception |
|---|---|---|---|---|---|
| Caretta Caretta | 2 | 100 | |||
| Palm Pavillion | 2640 | 100 | |||
| The Loft | 414 | 30 | |||
| Terrapin Terrace | 1520 | 50 | |||
| Palm Court | 5616 | 304 | 200 | ||
| Luce Ballroom | 2280 | 200 | 100 | 192 | 130 |
| The Brief | 360 | ||||
| Palm Pavillion | 2640 | 150 | 50 | 136 | 80 |
General Information
- Family-friendly
- LGBTQ+ Friendly
- Paid parking on-site
- Pets on leash allowed
- Reservations suggested
- WiFi available
Discounts
- Florida Resident Discount
- Group Discount
- Military Discount
- Senior Citizen Discount
Accessible Features
- Accessible parking
- Accessible restroom
- TTY
- Wheelchair lift or ramp
- Wheelchair-friendly inside walkways
- Beach wheelchair available
- Roll-in showers
- Pool lift
- Wheelchair Accessible Entrance
- Wheelchair Accessible Parking
Designations
- TAG Approved
Location
- Beachfront
Meals Served
- Breakfast
- Brunch
- Dinner
- Lunch
Price Point
- Breakfast: $$ ($13-$24)
- Brunch: $$ ($13-$24)
- Dinner: $$$ ($25 and up)
- Lunch: $$ ($13-$24)
Cuisine Served
- American
- Seafood
- Steak
- Tapas
- Vegetarian
Restaurant Features
- Catering
- Children's Menu
- Outdoor Dining
- Seating Capacity: 100
Bar Offerings
- Full Bar
- Happy Hour
- Wine/Beer
Activities Offered on Site
- Bicycle Rental
- Paddleboat Rental
In-Room Amenities
- Balcony Available
- Linens/Towels
On-Site Facilities & Services
- Exercise/Fitness Facilities
- Outdoor Pool
- Picnic Area
- Restaurant
- Watersport/Beach Gear Rental
Property Details
- Number of Suites/Condos: 4
- Number of Units: 200
Vacation Rentals
- Monthly Availability
- Weekly Availability