Denis Zyuzin to Lead Visit St. Pete-Clearwater’s Global Travel Trade Strategy

ST. PETE-CLEARWATER, Fla. (Sept. 22, 2026) — Visit St. Pete-Clearwater today announced the official appointment of Denis Zyuzin as Director of Global Travel Trade Strategy. In this role, he will lead international travel trade relationships, manage overseas initiatives and programs, develop strategy across key established markets like the U.K., Europe, and Latin America, as well as identifying opportunities in emerging markets.

With two decades of international tourism and travel trade experience, Zyuzin brings a comprehensive and sturdy set of skills to the destination, spanning leadership roles across destination marketing organizations, entertainment brands, hotel groups, and airlines.

"With a global outlook and rounded experience across multiple travel & tourism verticals, his leadership will be vital to maintain and expand our destination’s BEACH. CULTURE. internationally," said Kathryn Reagan, vice president of business development for Visit St. Pete-Clearwater. “As international travel continues to evolve, his strategic and forward-thinking direction will be vital for our destination’s present and future global presence."

Most recently, Zyuzin served as Senior Director of Business Development at Visit West Hollywood, where he spearheaded global market development, sales strategy, and travel trade partnerships across the U.K., Europe, Latin America, Asia Pacific and Canada. Previously with Warner Bros. Global Studio Tours, he supported international market development for the studio tour business, including successfully launching Brazil for Warner Bros. Studio Tour Hollywood, where it became one of the attraction’s top performing overseas markets. His earlier experience also includes roles across the airline and hospitality sectors.

“I am thrilled to continue building upon the international presence of St. Pete-Clearwater’s BEACH. CULTURE. and look forward to expanding St. Pete-Clearwater's global footprint through strong relationships with our industry partners as well as airlines, tour operators and travel professionals," said Denis Zyuzin, director of global travel trade strategy for Visit St. Pete-Clearwater. “International demand and travel to Florida remain strong, with St. Pete-Clearwater offering a fully rounded destination for overseas travelers.”

Zyuzin holds an Executive MBA in International Hotel & Resort Management and Tourism from Institut Vatel / University of Perpignan in France.

Download headshot: https://www.dropbox.com/scl/fi/gueknnz627dvo1vak9xnb/Denis-Zyuzin-Headshot.jpeg?rlkey=rrakdjuqh3hjeqivfa5f9ebq0&st=ai3jekaq&dl=0

– BEACH. CULTURE. –

About Visit St. Pete-Clearwater:
Beyond promises of sunshine and memories made in the sand, St. Pete-Clearwater delivers discovery far beyond the shoreline. Our award-winning sugar-sand beaches are world-class, but this experience lets you bask in so much more than endless sunshine.

Explore scenic waterways, dive into MICHELIN Guide-recommended food that is more than a meal, and immerse yourself in the perfect blend of beach town nostalgia brimming with art-lined avenues of energy, excitement and action throughout the year. Shine a little brighter in St. Pete-Clearwater, where sunshine meets substance, and immerse yourself in BEACH. CULTURE.

Discover the adventures that await at VisitSPC.com.

Media Contacts: 
Jason Latimer, [email protected], 727-386-3783
Eddie Delgado, [email protected], 727-415-1337