Visit St. Pete-Clearwater Brings America’s Favorite Beaches to Europe with Betfred Rugby Super League 2025 Season Sponsorship

ST. PETE-CLEARWATER, Fla. (Feb. 12, 2025) - Visit St. Pete-Clearwater (VisitSPC), the official destination marketing organization of Pinellas County on Florida’s Gulf Coast and home to America’s Favorite Beaches, has announced a partnership for the 2025 season with the Betfred Rugby Super League, the top-tier Rugby League competition in the Northern Hemisphere, bringing St. Pete-Clearwater’s sunshine to the U.K. and across Europe.

As an advertising sponsor, VisitSPC’s branding will be prominently featured on LED banners across more than 100 matches, be televised on top European networks such as BBC and Sky Sports. Additionally, matches will be broadcasted in more than 50 countries worldwide – including France, Belgium, Switzerland, Gulf States, Asia, Australia, New Zealand, and Canada – reminding fans and viewers that award-winning white sand beaches and emerald waters await in St. Pete-Clearwater. With an estimated viewership of more than 40 million, the partnership promises extensive visibility and engagement with the Visit St. Pete-Clearwater brand.

The partnership includes high-profile games throughout the season including:

The season opener match between the Wigan Warriors and the Leigh Leopards on Feb. 13
Special Las Vegas matchup of the Wigan Warriors vs. the Warrington Wolves on March 1
All Beftfred Rugby Super League playoffs and Semi-Finals
The Grand final, played on Saturday, Oct. 11 at Old Trafford, the 74,000 capacity home of Manchester United Football Club.

Running through the end of the 2025 season, the agreement will showcase the area with an integrated online and radio campaign. This partnership will feature prominent VisitSPC branding placement within stadiums, alongside specially-designed radio advertisements and engaging online content. The campaign offers a fantastic opportunity to let fans know about the destination’s convenient access via Tampa International Airport, its close proximity to Orlando, inspiring dining options, world-class museums, outdoor adventures, idyllic days and electric nights & everything that can be found at America’s Favorite Beaches.

“The Rugby Super League's global surge in popularity provides a dynamic platform to connect with a diverse and passionate fanbase, making this a thrilling opportunity for our brand to align with one of the fastest-growing sports, said Steve Grimes, Chief Marketing Officer for Visit St. Pete-Clearwater. “With this partnership and campaign in the U.K. - our top overseas market - we are excited to engage new audiences and showcase why St. Pete-Clearwater is the top Florida destination for Super League fans.”

– America’s Favorite Beaches & Then Some –

About Visit St. Pete-Clearwater:
Nestled on a sun-soaked peninsula on Florida's west coast, separating the Gulf Coast from Tampa Bay, St. Pete-Clearwater is the gateway to world-class cultural experiences along with 35 miles of award-winning white-sand beaches annually ranked among the world's best. Immerse yourself in our picturesque sunsets & go beyond the beaches to explore our unique cultural heritage, interactive art exhibits, sporting & recreational activities, a culinary scene serving an innovatively delicious dining experience, & great local shopping. St. Pete-Clearwater is your only destination with spectacular beaches complimented by world-renowned museums, family fun & endless sunshine. To learn more about St. Pete-Clearwater, visit visitstpeteclearwater.com.

Media contacts:
Jason Latimer, [email protected], 727-386-3783
Eddie Delgado, [email protected], 727-415-1337