Visit Tampa Bay and Visit St. Pete-Clearwater to be featured as VISIT FLORIDA Encourages Viewers to “Live More Floridays’ on “Wheel of Fortune”
Contestants Get The Chance to Unlock Tampa Bay Oct. 15 and Visit America’s Favorite Beaches Oct. 16
TAMPA BAY, Fla. (Oct. 7, 2025) – Visit Tampa Bay and Visit St. Pete-Clearwater have joined with VISIT FLORIDA and other Florida-based destinations to feature the iconic Florida locations during a “Live More Floridays” week of shows on the iconic game show, Wheel of Fortune, airing Oct. 13–17, 2025.
Tampa Bay will take the spotlight as the featured grand prize on Wednesday, October 15. The package includes a stay at the Tampa Marriott Water Street, plus Tampa Bay CityPASS® for admission to top attractions like Busch Gardens and The Florida Aquarium. The adventure continues with a treetop zipline experience at Empower Adventures.
On Thursday, October 16, St. Pete–Clearwater will be featured with a stay at the JW Marriott Clearwater Beach, a visit to Clearwater Marine Aquarium and The Dalí Museum, and dinner at the MICHELIN-recognized Fortu.
Along with the prizing for contestants on the air, viewers at home can tune in and enter the Bonus Round Puzzle at wheeloffortune.com for a chance to win one of five Florida vacations. Additional featured destinations include Pensacola, Kissimmee, and the Florida Keys & Key West.
“With a reach of 8 million per episode, partnering with Wheel of Fortune brings our ‘Live More Floridays’ campaign into millions of homes across the country each night,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “We hope to inspire viewers to seek out ‘Floridays’ for themselves with a visit, and we are also proud to offer tremendous value to our local destination partners by hosting these episodes together.”
VISIT FLORIDA’s “Live More Floridays” brand campaign encourages travelers to see the Sunshine State through a fresh lens. While many visitors believe they already know Florida — often through its iconic theme parks and world-class beaches — the campaign invites them to look beyond the expected. Santiago C. Corrada, President and CEO of Visit Tampa Bay, and Brian Lowack, President and CEO of Visit St. Pete-Clearwater, think the campaign will inspire visitors to unlock the hidden gems awaiting them in their two destinations.
“Showcasing Tampa Bay on one of America’s most beloved game shows gives us a unique platform to share the vibrant spirit of our community with millions of Wheel Watchers nationwide,” said Corrada. “From our award-winning and MICHELIN-recognized restaurants and cultural neighborhoods to our dazzling waterfront adventures, this is an opportunity to inspire travelers to discover why Tampa Bay is the hip, urban heart of Florida’s Gulf Coast.”
“With so many convenient flight options around the country, America’s Favorite Beaches being featured on one of America’s favorite game shows is a great way to showcase how close paradise is for the avid Wheel Watchers across the U.S.,” said Lowack. “St. Pete-Clearwater is full of hidden gems waiting to be discovered – with world-class arts and entertainment, MICHELIN-recommended restaurants, incredible outdoor activities and endless sunshine.”
Wheel of Fortune airs weeknights (check local listings). New episodes also stream on Peacock, Hulu, and Hulu on Disney+ in the United States, and on Crave in Canada, the day after their premiere in syndication. The latest five episodes are available to stream anytime. More information can be found at wheeloffortune.com.
About Visit Tampa Bay:
The hip, urban heart of Florida's Gulf Coast beats boldly in Tampa Bay, where active adventures, sky-high coasters, exotic wildlife, authentic culture, and award-winning, world-class cuisine await you. As a not-for-profit, private 501(c)(6) corporation accredited by Destinations International’s Destination Marketing Accreditation Program (DMAP), we collaborate with hundreds of partners to share Tampa Bay’s story with the world. Treasure awaits!
About Visit St. Pete-Clearwater:
Nestled on a sun-soaked peninsula on Florida's west coast, separating the Gulf Coast from Tampa Bay, St. Pete-Clearwater is the gateway to amazing cultural experiences along with 35 miles of award-winning white-sand beaches annually ranked among the world's best. Immerse yourself in our picturesque sunsets & go beyond the beaches to explore our unique cultural heritage, interactive art exhibits, sporting & recreational activities, a culinary scene serving an innovatively delicious dining experience, & great local shopping. St. Pete-Clearwater is your only destination with spectacular beaches complimented by world-renowned museums, family fun & endless sunshine. To learn more about St. Pete-Clearwater, visit visitstpeteclearwater.com.
About VISIT FLORIDA:
VISIT FLORIDA is Florida’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida's No. 1 industry, tourism was responsible for welcoming a record-setting 142.9 million visitors in 2024, an increase of 1.6% from 2023. In 2023, the Florida tourism industry generated $127.7 billion in economic impact and supported 2.1 million Florida jobs, making tourism a key economic engine benefiting Florida families. The Florida Legislature’s independent Office of Economic and Demographic Research calculates VISIT FLORIDA’s ROI as delivering $3.3 in return to the state for every public dollar invested, making VISIT FLORIDA one of the best performing investments in state history. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and works with travel industry partners throughout the state. To learn more about VISIT FLORIDA, go to VISITFLORIDA.org and follow us on our industry social media channels: LinkedIn and X@FloridaTourism. For travel inspiration and information follow @VISITFLORIDA on Facebook, X and Instagram or visitVISITFLORIDA.com. For media resources, visit VISITFLORIDAMedia.com.
About Wheel of Fortune:
Now in its 43rd season in syndication, Wheel of Fortune remains one of the most successful shows in television history. Ryan Seacrest hosts the iconic game show alongside longtime co-host Vanna White. Wheel of Fortune is produced by Sony Pictures Television, a Sony Pictures Entertainment Company, and executive produced by Bellamie Blackstone. It is distributed in syndication domestically by CBS Media Ventures and internationally by Paramount Global Content Distribution, both divisions of Paramount, a Skydance Company. For more information on where to watch, including how to stream the latest five episodes, visit wheeloffortune.com.
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Contact Information:
VISIT FLORIDA: [email protected]
Visit Tampa Bay: Curt Kellogg | 580-504-2052 | [email protected]
Visit St. Pete-Clearwater: Jason Latimer | 727-386-3783 | [email protected]
Wheel of Fortune: Niki Costa | 818-297-8604 | [email protected]