Visit St. Pete-Clearwater selects Envisionit as Agency of Record for Media Planning, Advertising, and Brand Strategy
ST. PETE-CLEARWATER, Fla. (Oct. 16, 2025) — Envisionit, a strategic growth and integrated marketing agency specializing in travel and tourism, has been selected by Visit St. Pete-Clearwater (VisitSPC), the official tourism organization for Pinellas County, as its new agency partner for media planning, advertising, and brand strategy. The partnership marks the next chapter of innovative storytelling and destination marketing for one of America’s most celebrated beach communities.
Famous for America’s Favorite Beaches, St. Pete-Clearwater offers far more than 35 miles of pristine sand and emerald waters. It’s a place where local fish shacks meet Michelin Guide-rated world-class dining, and 500 vibrant murals live alongside renowned museums. From legendary hotels to laid-back resorts, the destination captures the perfect balance of adventure and relaxation, inviting travelers to discover the authentic, art-filled, sun-soaked spirit of Florida’s Gulf Coast.
Leveraging AI-enhanced insights for smarter audience targeting, campaign optimization, and performance measurement, Envisionit will help drive visitation to Visit St. Pete-Clearwater by expanding awareness and increasing conversions across key U.S. and international markets.
“From the start, Envisionit impressed us with their innovative approach, creative spark, and genuine understanding of who we are as a destination,” said Steve Grimes, CMO of Visit St. Pete-Clearwater. “They bring the same vibrancy and forward-thinking spirit that make St. Pete-Clearwater shine. We’re excited to collaborate with a partner that shares our passion for pushing boundaries and telling our story in bold, meaningful ways.”
“Our partnership with Visit St. Pete-Clearwater is a dream opportunity to help shape the future of a destination we’ve long admired,” said Todd Brook, CEO of Envisionit. “Through this process, we’ve developed a deep appreciation for everything that makes St. Pete-Clearwater stand out- its energy, authenticity, and bold sense of place. We’re excited to translate that into results-driven storytelling that reflects the destination’s warmth, vibrancy, and unstoppable momentum.”
An established leader in global tourism marketing, Envisionit is known for transforming destination stories into strategies that deliver measurable growth. The agency’s work, recognized for both creativity and business impact, earned four Indigo Design Awards and two Communicator Awards in 2025. Envisionit was selected for its integrated perspective, innovative approach, and clear strategic vision, all of which strongly resonated with the Visit St. Pete-Clearwater team.
The scope of work includes comprehensive media planning and buying, advertising and promotional strategy, brand strategy, creative development and content production. Envisionit’s integrated approach ensures that every initiative supports Visit St. Pete-Clearwater’s long-term goals while connecting with audiences in innovative and impactful ways.
For more information about St. Pete-Clearwater, please visit our website VisitSPC.com and follow VisitSPC on Facebook and Instagram.
About Envisionit:
Envisionit is a strategic growth and integrated digital marketing agency specializing in tourism, technology, and CPG. With deep expertise in campaign development, creative services, performance marketing, and AI integration, Envisionit helps clients take control of their digital presence, drive measurable results, and thrive in rapidly changing markets. Learn more at www.envisionitagency.com.
About Visit St. Pete-Clearwater:
Nestled on a sun-soaked peninsula on Florida's west coast, separating the Gulf Coast from Tampa Bay, St. Pete-Clearwater is the gateway to world-class cultural experiences along with 35 miles of award-winning white-sand beaches annually ranked among the world's best. Immerse yourself in our picturesque sunsets & go beyond the beaches to explore our unique cultural heritage, interactive art exhibits, sporting & recreational activities, a culinary scene serving an innovatively delicious dining experience, & great local shopping. St. Pete-Clearwater is your only destination with spectacular beaches complimented by world-renowned museums, family fun & endless sunshine. To learn more about St. Pete-Clearwater, check out VisitSPC.com.
Media Contact:
Joe Eisenhardt
Marketing Director, Envisionit
[email protected]
773-835-5633
Jason Latimer
Director of Public Relations, VisitSPC
[email protected]
727-386-3783