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Explore Fort De Soto Park by e-bike.

Visitor Profile Study

Visit/St. Pete/Clearwater tracks trends, overall visitation numbers and spending by U.S. travelers. Learn more about our Visitor Profile research.


Visit St. Pete/Clearwater has worked for decades with the well-respected research firm Future Partners (formerly Destination Analysts) to better understand domestic visitor data. Our goal is to foresee challenges, identify opportunities, and better understand perceptions of our destination in order to hone our advertising and marketing messages.

As part of Visit St. Pete/Clearwater’s monthly reporting at Tourist Development Council meetings, VSPC presents the latest visitor profile data based off at least 400 intercept surveys conducted by Future Partners with visitors at locations throughout St. Pete/Clearwater.

The Visitor Profile Study uses survey-based research to create in-depth profiles of who is actually visiting St. Pete/Clearwater. Survey topics include travel party composition (number of people, family vs. couple or single traveler, etc.), length of stay, evaluation of St. Pete/Clearwater brand attributes, visitor satisfaction, visitor demographics and more. Every quarter, the Visitor Profile Study will include a deeper dive into the economic data derived from the survey data.

Below, you'll find links to the latest Visitor Profile Study as well as links to historical data.

two people in St. Pete/Clearwater blue shirts hold up sunglasses and a swag bag at an event on the beach
valuable data here

See the Latest Visitor Profile Study

Learn about visitor spending, tax revenues generated, hotel room nights, local wages earned in the tourism industry and more.

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