Visitor Profile Study

Visit St. Pete-Clearwater has worked for decades with the well-respected research firm Future Partners (formerly Destination Analysts) to better understand domestic visitor data. Our goal is to foresee challenges, identify opportunities, and better understand perceptions of our destination in order to hone our advertising and marketing messages.

As part of Visit St. Pete-Clearwater’s monthly reporting at Tourist Development Council meetings, VSPC presents the latest visitor profile data based off at least 400 intercept surveys conducted by Future Partners with visitors at locations throughout St. Pete/Clearwater.

The Visitor Profile Study uses survey-based research to create in-depth profiles of who is actually visiting St. Pete-Clearwater. Survey topics include travel party composition (number of people, family vs. couple or single traveler, etc.), length of stay, evaluation of St. Pete-Clearwater brand attributes, visitor satisfaction, visitor demographics and more. Every quarter, the Visitor Profile Study will include a deeper dive into the economic data derived from the survey data.

Below, you'll find links to the latest Visitor Profile Studies as well as links to historical data.