One Destination, One Aligned Industry
Tourism isn't just what brings visitors to Pinellas County — it's one of the biggest reasons the county runs the way it does.
Tourism Economic Estimates
2025 Calendar Year:
- $6.1 billion direct visitor spending
- $10.2 billion total economic impact
- 5.7 million hotel room nights
- $391 million estimate tax revenue generated through visitor-paid bed tax, sales tax and property taxes paid from tourism businesses
Every visitor who books a hotel room, eats at a local restaurant, or spends a day at the beach is contributing to something bigger than their own trip. Tourism is Pinellas County's largest economic driver, generating $10+ billion in annual impact and funding critical infrastructure — from beach nourishment to museums to sports complexes — without relying on resident property taxes.
Business Behind the Beaches
While visitors love our award-winning beaches, what really makes this destination such a special place to visit is the local residents who welcome our guests with open arms.
Popular Resources
VIsitSPC oversees two funding programs and as well as industry marketing cooperative opportunities.
Partner Portal
Log into the Partner Portal to update your records with VisitSPC.
Participate in our FunShine Pass!
Join the dozens of other businesses offering special deals and discounts to drive visitation.
Workshops and Events
Learn more about Visit St. Pete-Clearwater at one of our partner events to meet our team.
VisitSPC Booking Service: Ripe
Stay.VisitStPeteClearwater.com is a new booking solution in partnership with Ripe at no additional cost to partners. Learn more about the product.
Important Partnership Tools
