Two people in a yellow speedboat in front of the Don CeSar

Drive your own mini speedboat on a tour with Endless Summer Watersports.

marketing our destination

VSPC Media Plan

Each year, Visit St. Pete/Clearwater and its agencies create a media plan to meet key objectives in marketing the area.


See a pdf of the current Media Plan

The media plan summarizes:

  • Marketing objectives
  • Marketing strategies
  • Geographic markets we target
  • Our core leisure audience attributes
  • Digital media buys, including:
    • Programmatic media
    • OTAs such as Expedia and Tripadvisor
    • CTV such as Peacock
    • Audio spots on Pandora, Spotify and others
    • Paid social
    • High-impact rich media
    • Display advertising
    • Native advertising
    • Custom content partnerships
    • Search engine marketing
  • Broadcast Media
    • Linear cable
    • Radio
  • Out of Home
  • Print Media
  • Marketing partnerships & activations
  • Influencer marketing
  • International marketing

Looking for more research reports and data?

Find Them Here