Discover St. Pete Beach luxury with cabanas, umbrellas, and endless ocean views steps away from your stay at The Luce
The Luce, a Tribute Portfolio Hotel
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Opening Soon!
Now Accepting 2026 Reservations! Plan ahead for your perfect beach escape. Travel starting March 22, 2026 is now open, and we can’t wait to welcome you to a season of sun, sea, and easy relaxation.
This coastally cool St. Pete Beach hotel is the place to bask in the breeze and savor moments in the sun. With 200+ rooms including lanai and bungalow options, The Luce has the perfect blend of modern hospitality highlighted with vintage Florida vacation vibes. At the Baby Turtle beach club, sunshine butlers await your requests, and you can drift from poolside to oceanside at your leisure. Sundrop serves up bites with a seaside twist to your table or cabana. Amidst the soft curves, golden-hour glow, and tropical vibrance, shine on and catch a new wave at The Luce.
Get it Together with Group Events at The Luce
Planning a special occasion? Whether it’s a private party or the wedding of your dreams, the Luce offers spaces that are both stunning and versatile. Our team handles the details so you can focus on the moments that matter.
Take home classic beach needs with signature Baby Turtle merchandise designed for beach lovers.
Relax in our two-queen guestroom blending modern comfort with vintage Florida charm
Choose your cabana and enjoy personalized service at our St. Pete Beach resort
Step into a retro-chic bathroom with pink accents and and clean white tile walk in shower at The Luce
Every detail counts, from our light-up mirrors to our premium amenities we'll make sure you have everything you need in your refined beach hotel room
Wake up to palm views in our bright, airy king guestroom at our St. Pete beachfront hotel.
Retro-inspired mirrors add whimsical character to your next St. Pete Beach getaway
Lounge in shaded comfort on the beautiful sands of Tampa Bay’s premier beach hotel.
Start your day in a bright vanity space with special retro touches at our modern beach hotel.
Wake up to ocean breezes and fresh coffee from your in-room station.
Smart design meets coastal style with easy-access outlets and elegant nightstand details.
Sip refreshing coconut water and enjoy curated Baby Turtle Beach Club amenities right from your cabana
Enjoy cold refreshments with a cooler of drinks delivered to your beachside lounge chair
Exchange vows on the sands with the sunset on the ocean as your backdrop
Let us help celebrate your love with a sunset ceremony at Tampa Bay’s premier beach venue
Host an unforgettable beachfront wedding reception at The Luce with ocean views and glowing skies.
Category
- Meeting Hotels & Resorts
- Meeting Venues
accessible features
- Accessible parking
- Accessible restroom
- Beach wheelchair available
- Pool lift
- Roll-in showers
- TTY
- Wheelchair lift or ramp
- Wheelchair-friendly inside walkways
activities offered on site
- Paddleboat Rental
bar offerings
cuisine served
- American
- Seafood
- Steak
- Tapas
- Vegetarian
designations
- TAG Approved
discounts
- Florida Resident Discount
- Group Discount
- Military Discount
- Senior Citizen Discount
entertainment available
- Live Music
general information
- Family-friendly
- Hours 24
- LGBTQ+ Friendly
- Paid parking on-site
- Pets on leash allowed
- Reservations suggested
- Room Total 196
- WiFi available
in room amenities
- Balcony Available
- Linens/Towels
location
- Beachfront
meals served
- Breakfast
- Brunch
- Dinner
- Lunch
on site facilities services
- Continental Breakfast
- Exercise/Fitness Facilities
- Outdoor Pool
- Picnic Area
- Restaurant
- Watersport/Beach Gear Rental
price point
- Breakfast $$ ($13-$24)
- Brunch $$ ($13-$24)
- Dinner $$$ ($25 and up)
- Lunch $$ ($13-$24)
property details
- Number of Suites/Condos 4
- Number of Units 196
restaurant features
- Catering
- Children's Menu
- Outdoor Dining
- Seating Capacity 100
status alerts
- Additional information Located right on St. Pete Beach just steps from the sand The Luce, St. Pete Beach, a Tribute Portfolio Hotel, is a newly renovated beachfront escape designed for easygoing coastal stays. With more than 200 rooms, including lanai and bungalow-style options, there’s space to settle in and stay awhile. Guests can enjoy an on-site restaurant, complimentary WiFi, and the largest pool on St. Pete Beach—perfect for long, sunny afternoons.<br /> <br /> Every room features a flat-screen TV with cable channels and a refrigerator to keep beach-day essentials close at hand. When you’re ready to explore, downtown St. Petersburg is about a 20-minute drive away, offering museums, waterfront parks, dining, and local shops. Tampa International Airport is approximately a 40-minute drive from the hotel.<br /> <br /> Dining at The Luce includes Sundrop Restaurant, serving fresh, coastal-inspired dishes, and the Baby Turtle bar, where sunset socials and beachside vibes set the tone each evening. Round out your stay with a 24/7 fitness center, poolside cabanas, sunrise yoga sessions, weekend Live DJ music, and curated rum-tasting programming—Together, these experiences create a playful, social atmosphere that captures the easygoing spirit of The Luce.
vacation rentals
- Monthly Availability
- Weekly Availability
standard amenities
- Number of Rooms: 2
- Total Sq. Ft.: 3730
- Largest Room: 2400
| Room | Sq. Ft. | Theater | Classroom | Banquet | Reception | Conference |
|---|---|---|---|---|---|---|
| Boardroom North | 224 | |||||
| Boardroom South | 180 | |||||
| Canteen | 550 | 60 | 24 | 48 | 40 | |
| Garage Meeting Room | 1,450 | 120 | 50 | 88 | 70 | |
| Garden Courtyard | 5,616 | 304 | 200 | |||
| Sunset Ballroom | 2,280 | 200 | 100 | 192 | 130 | |
| Sunset Terrace | 1,600 | 200 | 100 | 192 | 130 | |
| Tiki Pavilion | 2,640 | 150 | 50 | 136 | 80 |