Travel Industry News
Stay up to date on the latest trade events that the VSPC leisure travel team is involved with as well as travel industry news focused on the team's ad campaigns and the area.
2014 Travel Trade Events
NYC and PA Mission and Beaches & Baseball Event - Philadelphia, PA
August 4-8, 2014
Sales Mission and Beaches & Baseball Event - Niagara and Toronto, Canada
MLT University - Minneapolis, MN
September 13-16, 2014
Sales Mission and Trade Event - Knoxville, TN
September 17-19, 2014
Sales Mission - St. Louis and Kansas City, MO
September 23-26, 2014
Professional Travel Agents of North America (PTANA) - Boston, MA & Philadelphia, PA
September 29-30, 2014
Canadian Travel Agent Update
- Travel Week Canada’s April 2015 edition featured editorial on VSPC, in their Forever Ours, Florida segment. VSPC was specifically mentioned for our winter ad campaign in Toronto. “Several of Florida’s most-visited destinations targeted the Canadian market this winter with timely ad campaigns like the I Need Sun promo from St. Petersburg/Clearwater, featuring taglines like We salt margaritas, not sidewalks. The ads hit home in a brutal winter”. The editorial also goes on to mention that St. Pete/Clearwater was a big winner in 2013 when it came to taking home awards for the best beaches. They mentioned the USA Today awards.
- In addition to the Sunwing travel shows, VSPC is also considering the Canadian Traveller TravXchange show in Vancouver this October. VSPC is looking at a possible partnership with Visit Tampa Bay at this show, combining it with a mission to Seattle to promote the new Alaska Air service to TPA.